What is SEO? Have you ever heard of it? Does it matter? Well, It doesn’t matter if you’re completely new to this word. This article would try to answer all your questions. As it contains all the tips and tricks of search engine optimization for newbies. Let me elaborate how Google SEO works.
Google has set up an algorithm that determines the ranking of your website. This algorithm checks many factors like back linking, unique content, traffic and much more. And if your SEO is good then it will boost up your ranking and, as a result, you will get more clicks on the website.
Is SEO a tool? The answer is yes. But it is up to you if you can turn it into art. It is up to you that how deeply you understand and apply it.
Your content should be simple and unique
Now, the most important thing which Google is trying to achieve is, providing its users with relevant data. In other words, we can say ‘ The only data that a user searches for is displayed or the content which is similar. ‘ Google discourages copied and pirated content. Hence, come up with original content.
Sharing informative or Useful Content
One of the most effective factors in the field of SEO is to share content that is helpful. If your content is helping in solving problems and gathering traffic, then you’re on the right path already. This also increases the chances of getting your content shared rapidly on Social Media. And you start to rank up in Google. But if your content is useless, Google is not going to give any importance to it.
ON-PAGE vs OFF-PAGE SEO
Now that you have the initial knowledge about SEO. Let’s jump to On-page SEO and Off-page SEO.
Firstly, let’s have a look at On-page SEO.
On-Page SEO takes place on your website. The Key components of SEO which help your site to keep up in positions are as follows:
- Title Tag
Your title tag is important for on-page SEO. You need to pay attention to where you put your keywords in your title. The nearer the keyword is to the start of the title tag, the more weight it has with web searches.
The category should be in the URL. This helps the search engine to relate the keyword with your link of your website.
- Content of the Page
The content of a page is what makes it deserving of a search result position. It is important to create good content. So what is good content? From an SEO point of view, all good contents have two qualities. It must be resolving problems or providing relevant information.
- The Meta Description
It does not impact the position in web searches. It gives a short display of the site with a particular ultimate objective to give understanding to the content.
- Image Tags
In SEO image tags are exceptionally important. They can help to your page to end up in rankings for Google Image Search. So make sure your page has some helpful and relevant images on it.
4. OFF-Page SEO
Off-page Optimization is entirely different from On Page. It takes place outside the main website. Some of the key factors are as follows:
- Social Networking Sites
Getting involved with social networking sites is important to publicize your website. You have to join to the most famous networking websites, such as, Facebook, LinkedIn, Twitter, Google+, and make yourself your very own profile. This helps you interact with your contacts and build an audience.
- Forum Marketing
Seek forums on the web that are related to your site’s category and get involved within that community. Reply to threads, answer people’s questions, offer advice, etc. It all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines rank up your website.
- PhotoSharing with Bookmark/Signature
Additionally, you can also post pictures on your web page with your logo, and you can share them on many famous picture sharing websites like Flickr, Picasa, Photo Bucket, and so on. People will see them and might comment on them, ideally following the link to your page.
- Website Submission on Search Engines
You can get your website listed on Search Engines Like Google, Bing, etc by submitting it on these.
- Internal Linking
You can link your website internally. But make sure that it is linked at the targeted word wherever it is important to do so. Too many unnecessary internal links should be avoided.
- Guest Posts
Guest Posts on other blogs which are of the same niche as yours, allows you to add a back link in the comments section. These links can help readers to direct towards your site. But make sure that you don’t violate Google’s guideline while doing this else you will be blacklisted.
Black Hat vs White Hat Seo
black hat SEO = bad
white hat SEO = good
Each “hat” has different ways of promoting sites; some ways are legitimate (white), and some ways are not (black).
- White Hat SEO
White Hat SEO is not just about following rules, but rather is about guaranteeing that the content which a search engine indexes and subsequently ranks are the same content a user will see.
- Black Hat SEO
As a general rule, it is a method that sends a user to a page that was entirely different to the one described in the search. This is called Black hat. Search engines take hard actions if they discover a website having black hat methods. They either reduce their rankings or eliminate their listings from their databases altogether.
So, these are some basic tips on search engine optimization for newbies. Hopefully, it will help you out to learn SEO and do better. And yes, Stay away from spamming!