TechGrasp Champions

Samir Saleem, Digital Marketing Guru

Samir Saleem defines himself as an entrepreneur, a technologist, futurist, a ferocious reader, digital marketer and a humble husband/family guy who wants to solve the world’s toughest problems with simple solutions that involve digital and technology.

Samir Saleem

Before graduation from FAST NUCES in Computer Sciences, Samir was keen to learn and hence had started working since the age of 18 with companies like TRG, Microsoft and IBM via their student partnerships and placements where he found out that technology could change lives for the better.
He has Worked at companies like TPS that helped change the banking and payments solutions, giving him a keen interest in digital payments and solutions. Which later on helped form an alliance with EasyPaisa / Telenor for various eCommerce startups.

Afterward, Samir started a blog called technoratisam, later known as which won the Merit Award for the Best International Technology blog award at the Pakistan Blog Awards 2011 backed by P@sha, IDG, Google, and Dell Pakistan. Later he sold the blog for a handsome amount in 2013.

Samir Saleem

As one of the founder members for early deals based eCommerce startup, Samir helped developed the fabulous market for online deals in Karachi.

Samir got incubated at Plan9 in their first batch for his startup HybridSignals which developed Social Decision, a digital analytics and sentiment analysis tool helping brands making a better data-driven decision off social media conversations and engagements. It is a startup based on big data and trends.

Samir Saleem

He is the Co-Founder of the Facebook group Pakistan Startups along with Adam Dawood, Shaun GI, and Usama Khan. This group is the most promising and active startup group in Pakistan, founded in 2013. It is the destination for conversations for startups, angel investors and much more. The group has astounding 25K+ members.

Over the span of 5 years, Samir Saleem has consulted over 200+ companies and startups including the likes of, Jubilee General Insurance, Jubilee Life Insurance, Western Union, Summit Bank, Soya Supreme, Azmalo (Now, The Bodyshop, Advance Telecom and much more.

Samir has a bachelor’s degree in Computer Science and MBA in Marketing. Why did he switch his field?

“Interesting question, but let me state that I never switched my field. In fact, let me answer this via an analogy. Developers are shy and you might develop the best program but unless it’s in the hand of the user/users, it’s on your hard disk and useless. Marketers cannot sell anything if they do not have a good product they believe in. Consider me as a person who has the knowledge of both worlds, helping speak the language of both domains.
This gives me the ability not only to market products but think technologically (which most marketers miss as a trait) and eventually helps to give an edge to the customer looking for solutions that are different.
So it was not a switch of fields, this was deliberate and keeps me pushing myself every day.”

Samir Saleem

If Samir is offered a job from a Silicon Valley company, would he avail it?

“I most definitely will. The reason if you may ask? I am not God, nor perfect. There are still things to learn from life and people. People who have done far greater. What I love about the Silicon Valley is that the founders and individuals least care about money (similar to me), they value skill development and trust the ability that the work and output would result in money chasing them. This is what inspires me and learning from such people, being in that environment and giving my two cents would mean a lot for me.”

Samir Saleem

How does Samir see the future of eCommerce in Pakistan?

“Huge and I mean it. I have helped 65 eCommerce stores in Pakistan from small stores run by 15 – 18-year-old girls/boys I have never met from Mardan and Chakwal to big powerhouse eCommerce stores like Kaymu, from marketing to strategy to logistics to payment integration and customer support. Doing all this, I see a lot of potential. But there are things which need government regulations including payments streamlining, consumer protection rights, investments in startups especially in grocery and clothing and most of all tax benefits.

See five years ago how many sites and stores were there, look today there are over 1800 stores just operating from Facebook let alone 500+ websites. The barrier to entry is close to none, but the lack of training and professionalism kills the eCommerce setup.

Yes, investments matter but patience and hard work pay off, this the founders must remember. Being a huge population and looking at the potential of buyers, there is a big opportunity for startups looking to grow in this space from movie tickets to women accessories to newborn apparels. The point is to sell good quality items and be consistent. That is how you will make your name and not by selling fake/low quality items losing not only the market, your store’s reputation but also making consumer shy way from future eCommerce sales.

I suggest looking beyond major cities like Karachi, Lahore, Islamabad, and Faisalabad. Some shoppers do not have easy access to malls and brands as we do. Think of it, we want to buy a hair gel or a laptop, go down the Mall of Lahore or Centaurus in Islamabad or Dolmen Mall in Karachi we get our products. Think of millions who are waiting for their products of choice not having such luxury?
Is this not an opportunity?

There is one more factor that just haunts me every day, the method/channel to market which primarily is Facebook for every eCommerce startup in Pakistan. Considering the vulnerable situation, there are not many major channels which are cost effective to help startups scale and reach a massive audience for their products.”

A new eCommerce Startup in Pakistan spends hundreds of dollars on Facebook for marketing. Our currency is devalued just for the sake of earning. What Samir thinks of it?

“Yes, local entrepreneurs are spending money be it USD or PKR regardless, are transmitting it abroad to Facebook as they use their platform. If you see my concern, that Facebook has 90% share in the online advertising of Pakistan. The cost has increased and one day will come where the community and reach will dissolve. Yet, a platform will be needed to market goods and services (eCommerce).

My take would be that this is an opportunity in disguise for local social media app or software developers. Make a network now, grow it, invest in it, nurture in it that it becomes on the scale of serving the purpose of community and advertisements.”

Future plans?

1) Consult startups
2) Expand my training portfolio
3) Soon launching a media network starting from blogs based on the model of ZDNet/Cnet! (Coming soon…)
4) Build AI and Big Data startup based on Digital Media. Something on the base on Social Decision and in the limelight of BuddyMedia and Exact Target

Samir Saleem

Any advice for the youth?

  • Hard work pays off.
  • Focus
  • Enjoy your life every day
  • Network a lot, IT HELPS!
  • Read and learn.

You can follow Samir Saleem on Facebook.



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